Part of Starwood Hotel & Resorts the Westin's concept is health-conscious and promotes good living, eating and relaxation, offering smoke-free lodging at all their hotels around the world. The Breathe Free Program, Westin Music Downloads, and the Spa and Wellness Program are among some of the services offered.

The Westin also caters to travelers who are looking for specific activities such as golf, water sports, tennis or skiing. It is a modern look at how to spend a vacation, for those concerned with creating or maintaining their habits of fitness and well-being.